Experiment.php
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<?php
/**
* Server-Side Google Analytics Content Experiments PHP Client
*
* This library is free software; you can redistribute it and/or
* modify it under the terms of the GNU Lesser General Public
* License (LGPL) as published by the Free Software Foundation; either
* version 3 of the License, or (at your option) any later version.
*
* This library is distributed in the hope that it will be useful,
* but WITHOUT ANY WARRANTY; without even the implied warranty of
* MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU
* Lesser General Public License for more details.
*
* You should have received a copy of the GNU Lesser General Public
* License along with this library; if not, write to the Free Software
* Foundation, Inc., 59 Temple Place, Suite 330, Boston, MA 02111-1307 USA.
*
* Google Analytics is a registered trademark of Google Inc.
*
* @link https://github.com/thomasbachem/php-gacx
*
* @license http://www.gnu.org/licenses/lgpl.html
* @author Thomas Bachem <mail@thomasbachem.com>
*/
namespace UnitedPrototype\GoogleAnalytics;
use Exception;
use UnexpectedValueException;
/**
* @link https://developers.google.com/analytics/devguides/collection/gajs/experiments
*/
class Experiment {
const GACX_URL = 'http://www.google-analytics.com/cx/api.js';
/**
* @var string
*/
protected $id;
/**
* @var array
*/
protected $data;
/**
* The connection timeout for cURL.
*
* @var int
*/
protected static $connectTimeout = self::DEFAULT_CONNECT_TIMEOUT;
/**
* The request timeout for cURL.
*
* @var int
*/
protected static $timeout = self::DEFAULT_TIMEOUT;
/**
* The domain name that is also used by Google Analytics.
* Defaults to $_SERVER['HTTP_HOST'] if defined.
*
* @var string
*/
protected static $domainName = self::DEFAULT_DOMAIN_NAME;
/**
* The cookie path that is also used by Google Analytics.
* Defaults to "/".
*
* @var string
*/
protected static $cookiePath = self::DEFAULT_COOKIE_PATH;
/**
* The cookie expiration time in seconds.
*
* @var int
*/
protected static $cookieExpirationSeconds = self::DEFAULT_COOKIE_EXPIRATION_SECONDS;
/**
* Optional. A cache directory that will be used to cache
* the requests being made to the Google Analytics servers.
*
* @var string
*/
protected static $cacheDir;
/**
* Cache lifetime in seconds. Defines how often new variation
* weights will be retrieved from the Google Analytics servers
* if caching is used.
*
* @var int
*/
protected static $cacheTtl = self::DEFAULT_CACHE_TTL;
/**
* Whether to use file locking for the cache.
*
* @var bool
*/
protected static $cacheLocking = self::DEFAULT_CACHE_LOCKING;
const ORIGINAL_VARIATION = 0;
const NO_CHOSEN_VARIATION = -1;
const NOT_PARTICIPATING = -2;
const DEFAULT_CONNECT_TIMEOUT = 2;
const DEFAULT_TIMEOUT = 2;
const DEFAULT_DOMAIN_NAME = 'auto';
const DEFAULT_COOKIE_PATH = '/';
const DEFAULT_COOKIE_EXPIRATION_SECONDS = 48211200;
const DEFAULT_CACHE_TTL = 60;
const DEFAULT_CACHE_LOCKING = true;
/**
* @param string $id
*/
public function __construct($id) {
$this->id = $id;
}
/**
* @return string
*/
public function getId() {
return $this->id;
}
/**
* @param int $connectTimeout
*/
public static function setConnectTimeout($connectTimeout) {
static::$connectTimeout = (int) $connectTimeout;
}
/**
* @return int
*/
public static function getConnectTimeout() {
return static::$connectTimeout;
}
/**
* @param int $timeout
*/
public static function setTimeout($timeout) {
static::$timeout = (int) $timeout;
}
/**
* @return int
*/
public static function getTimeout() {
return static::$timeout;
}
/**
* @param string $domainName
*/
public static function setDomainName($domainName) {
static::$domainName = strtolower($domainName);
}
/**
* @return string
*/
public static function getDomainName() {
if (static::$domainName == 'auto') {
return isset($_SERVER['HTTP_HOST']) ? strtolower($_SERVER['HTTP_HOST']) : null;
} elseif (static::$domainName) {
return static::$domainName;
} else {
throw new UnexpectedValueException('Unable to determine domain name, please provide one via setDomainName()!');
}
}
/**
* @param string $cookiePath
*/
public static function setCookiePath($cookiePath) {
static::$cookiePath = $cookiePath;
}
/**
* @return string
*/
public static function getCookiePath() {
return static::$cookiePath;
}
/**
* @param int $cookieExpirationSeconds
*/
public static function setCookieExpirationSeconds($cookieExpirationSeconds) {
static::$cookieExpirationSeconds = (int) $cookieExpirationSeconds;
}
/**
* @return int
*/
public static function getCookieExpirationSeconds() {
return static::$cookieExpirationSeconds;
}
/**
* @param string $cacheDir
*/
public static function setCacheDir($cacheDir) {
static::$cacheDir = rtrim($cacheDir, DIRECTORY_SEPARATOR);
}
/**
* @return string
*/
public static function getCacheDir() {
return static::$cacheDir;
}
/**
* @param int $cacheTtl
*/
public static function setCacheTtl($cacheTtl) {
self::$cacheTtl = (int) $cacheTtl;
}
/**
* @return int
*/
public static function getCacheTtl() {
return self::$cacheTtl;
}
/**
* @param bool $cacheLocking
*/
public static function setCacheLocking($cacheLocking) {
static::$cacheLocking = (bool) $cacheLocking;
}
/**
* @return bool
*/
public static function getCacheLocking() {
return static::$cacheLocking;
}
/**
* @return array
*/
protected function getData() {
if ($this->data === null) {
$this->data = $this->loadData();
}
return $this->data;
}
/**
* Retrieves the experiment data from Google Analytics servers. This allows
* us to take the different variation weights into account to make use of
* the multi-armed bandit algorithm (https://support.google.com/analytics/answer/2844870).
*
* @return array
*/
protected function loadData() {
$response = null;
$cacheDir = static::getCacheDir();
if ($cacheDir) {
$cachePath = $cacheDir . DIRECTORY_SEPARATOR . 'gacx-' . rawurlencode($this->id) . '.cache';
if (is_readable($cachePath) && time() <= filemtime($cachePath) + static::getCacheTtl()) {
$fp = fopen($cachePath, 'r');
if (static::getCacheLocking()) {
// Wait for another process that acquired an exclusive lock (see below)
// because it is going to write new contents to the cache file
flock($fp, LOCK_SH);
}
$response = stream_get_contents($fp);
flock($fp, LOCK_UN);
fclose($fp);
}
}
if (!$response) {
if (!extension_loaded('curl')) {
throw new Exception('php-gacx requires the cURL extension to be installed.');
}
if ($cacheDir) {
@mkdir($cacheDir, 0777, true);
// Lock the cache file so we won't do multiple requests in parallel
$fp = fopen($cachePath, 'c');
if (static::getCacheLocking()) {
flock($fp, LOCK_EX);
}
}
// We use this JS API trick instead of the official Google Analytics
// management API as does only work with OAuth
$curl = curl_init();
curl_setopt($curl, CURLOPT_CONNECTTIMEOUT, static::getConnectTimeout());
curl_setopt($curl, CURLOPT_TIMEOUT, static::getTimeout());
curl_setopt($curl, CURLOPT_FAILONERROR, true);
curl_setopt($curl, CURLOPT_RETURNTRANSFER, true);
curl_setopt($curl, CURLOPT_VERBOSE, false);
curl_setopt($curl, CURLOPT_FOLLOWLOCATION, true);
curl_setopt($curl, CURLOPT_USERAGENT, '');
curl_setopt($curl, CURLOPT_URL, self::GACX_URL . '?experiment=' . rawurlencode($this->id));
$response = curl_exec($curl);
$error = curl_error($curl);
curl_close($curl);
if ($cacheDir && $response) {
if (!is_writable($cacheDir)) {
throw new Exception('Cache directory "' . $cacheDir . '" is not writable.');
}
ftruncate($fp, 0);
fwrite($fp, $response);
fflush($fp);
}
if ($cacheDir) {
flock($fp, LOCK_UN);
fclose($fp);
}
}
if (!$response) {
throw new Exception('Unable to retrieve Google Analytics Content Experiments API response: ' . (isset($error) ? $error : '') . (strlen($response) ? "\n" . $response : ''));
} else {
// Use a recursive regex to match nested JSON objects
// (relies on the fact that strings do not contain "{" or "}"!)
if (!preg_match('#\.experiments_\s*=\s*(\{(?:[^{}]+|(?1))+\})#', $response, $m)) {
throw new UnexpectedValueException('Unable to find experiments in Google Analytics Content Experiments API response.');
} else {
$experiments = json_decode($m[1], true);
if ($experiments === null) {
throw new UnexpectedValueException('Unable to parse JSON from Google Analytics Content Experiments API response.');
} else {
if (isset($experiments[$this->id]['data'])) {
return $experiments[$this->id]['data'];
} elseif (isset($experiments[$this->id]['error'])) {
throw new UnexpectedValueException('Error from Google Analytics Content Experiments API: ' . $experiments[$this->id]['error']['code'] . ' - ' . $experiments[$this->id]['error']['message']);
} else {
throw new UnexpectedValueException('Unable to find experiment data in JSON from Google Analytics Content Experiments API response.');
}
}
}
}
}
/**
* Works just like cxApi.chooseVariation()
*
* @link https://developers.google.com/analytics/devguides/collection/gajs/experiments#cxjs-methods
*
* @param string $utmx Value of the "__utmx" cookie. Defaults to $_COOKIE['__utmx'] if defined
* @param string $utmxx Value of the "__utmxx" cookie. Defaults to $_COOKIE['__utmxx'] if defined
* @param bool $setCookies See setChosenVariation() - sets the "__utmx" and "__utmxx" cookies with
* setrawcookie() if true
* @return int
*/
public function chooseVariation($utmx = null, $utmxx = null, $setCookies = true) {
$variation = $this->getChosenVariation($utmx);
if ($variation === null) {
$variation = $this->chooseNewVariation();
$this->setChosenVariation($variation, $utmx, $utmxx, $setCookies);
}
return $variation;
}
/**
* @return int
*/
public function chooseNewVariation() {
$data = $this->getData();
// Extracted from Google Analytics Content Experiments JS client
$rand = mt_rand(0, 1E9) / 1E9;
foreach ($data['items'] as $item) {
if (isset($item['weight']) && empty($item['disabled'])) {
// Disabled variations have a weight of 0, so they will never match here
if ($rand < $item['weight']) {
if ($item['id'] !== null) {
return (int) $item['id'];
} else {
return self::NOT_PARTICIPATING;
}
}
$rand -= $item['weight'];
}
}
return self::ORIGINAL_VARIATION;
}
/**
* Works just like cxApi.getChosenVariation()
*
* @link https://developers.google.com/analytics/devguides/collection/gajs/experiments#cxjs-methods
*
* @param string $utmx Value of the "__utmx" cookie. Defaults to $_COOKIE['__utmx'] if defined
* @return int|null
*/
public function getChosenVariation($utmx = null) {
if ($utmx === null && isset($_COOKIE['__utmx'])) {
$utmx = $_COOKIE['__utmx'];
}
// Example format of the "__utmx" cookie value:
// 159991919.ft-5xaLPSturFXCPgoFrKg$0:1.ft-6uzLPSelrFQsPgouIkD$0:2
// [DOMAIN_HASH].[EXPERIMENT_ID]$0:[VARIATION].[EXPERIMENT_ID]$0:[VARIATION]
$experiments = explode('.', $utmx);
if (count($experiments) > 1) {
// Strip domain hash
array_shift($experiments);
foreach ($experiments as $experiment) {
if (preg_match('/^([^$]+)\$([^:]+):(.*)$/', $experiment, $m)) {
if ($m[1] == $this->id) {
// It seems like there can be stored multiple variations here,
// but that it is deprecated
$variations = explode('-', $m[3]);
return (int) $variations[0];
}
}
}
}
return null;
}
/**
* Works just like cxApi.setChosenVariation()
*
* @link https://developers.google.com/analytics/devguides/collection/gajs/experiments#cxjs-methods
*
* @param int $variation Variation number
* @param string $utmx Value of the "__utmx" cookie. Defaults to $_COOKIE['__utmx'] if defined
* @param string $utmxx Value of the "__utmxx" cookie. Defaults to $_COOKIE['__utmxx'] if defined
* @param bool $setCookies Sets the "__utmx" and "__utmxx" cookies with setrawcookie() if true
* @return array Returns an array of cookies to set so you can set the cookies thru your
* framework's methods if you set $setCookies to false.
*/
public function setChosenVariation($variation, $utmx = null, $utmxx = null, $setCookies = true) {
if ($utmx === null && isset($_COOKIE['__utmx'])) {
$utmx = $_COOKIE['__utmx'];
}
if ($utmxx === null && isset($_COOKIE['__utmxx'])) {
$utmxx = $_COOKIE['__utmxx'];
}
$domainName = static::getDomainName();
$domainHash = static::generateHash($domainName);
$cookies = array(
'__utmx' => array(
'value' => $utmx,
'expire' => time() + static::getCookieExpirationSeconds(),
'path' => static::getCookiePath(),
'domain' => '.' . $domainName,
'secure' => false,
'httponly' => false,
),
'__utmxx' => array(
'value' => $utmxx,
'expire' => time() + static::getCookieExpirationSeconds(),
'path' => static::getCookiePath(),
'domain' => '.' . $domainName,
'secure' => false,
'httponly' => false,
),
);
// Example format of the "__utmx" cookie value:
// 159991919.ft-5xaLPSturFXCPgoFrKg$0:1.ft-6uzLPSelrFQsPgouIkD$0:2
// [DOMAIN_HASH].[EXPERIMENT_ID]$0:[VARIATION].[EXPERIMENT_ID]$0:[VARIATION]
$experiments = explode('.', $utmx);
if (count($experiments) > 1) {
// Modify "__utmx" cookie value
$domainHash = array_shift($experiments);
$found = false;
foreach ($experiments as &$experiment) {
if (preg_match('/^([^$]+)\$([^:]+):(.*)$/', $experiment, $m)) {
if ($m[1] == $this->id) {
$found = true;
$experiment = $m[1] . '$' . $m[2] . ':' . $variation;
}
}
}
if (!$found) {
$experiments[] = $this->id . '$0' . ':' . $variation;
}
$cookies['__utmx']['value'] = $domainHash . '.' . implode('.', $experiments);
} else {
// Create new "__utmx" cookie value
$cookies['__utmx']['value'] = $domainHash . '.' . $this->id . '$0' . ':' . $variation;
}
// Example format of the "__utmxx" cookie value:
// 159991919.ft-5xaLPSturFXCPgoFrKg$0:1380888455:8035200.ft-6uzLPSelrFQsPgouIkD$0:1380888456:8035200
// [DOMAIN_HASH].[EXPERIMENT_ID]$0:[TIMESTAMP]:8035200.[EXPERIMENT_ID]$0:[TIMESTAMP]:8035200
$experiments = explode('.', $utmxx);
if (count($experiments) > 1) {
// Modify "__utmxx" cookie value
$domainHash = array_shift($experiments);
$found = false;
foreach ($experiments as &$experiment) {
// There is an optional part at the very end of the cookie value
// which seems not to be used as of now
if (preg_match('/^([^$]+)\$([^:]+):([^:]+):([^:]+):?(.*)$/', $experiment, $m)) {
if ($m[1] == $this->id) {
$found = true;
$experiment = $m[1] . '$' . $m[2] . ':' . time() . ':' . $m[4] . ($m[5] ? ':' . $m[5] : '');
}
}
}
if (!$found) {
$experiments[] = $this->id . '$0' . ':' . time() . ':' . 8035200;
}
$cookies['__utmxx']['value'] = $domainHash . '.' . implode('.', $experiments);
} else {
// Create new "__utmxx" cookie value
// (the "8035200" value is hardcoded in the GACX JS client)
$cookies['__utmxx']['value'] = $domainHash . '.' . $this->id . '$0' . ':' . time() . ':' . 8035200;
}
if ($setCookies) {
foreach ($cookies as $name => $cookie) {
setrawcookie($name, $cookie['value'], $cookie['expire'], $cookie['path'], $cookie['domain'], $cookie['secure'], $cookie['httponly']);
}
}
return $cookies;
}
/**
* Generates a valid Google Analytics hash for the input string.
* All Google Analytics cookie values begin with a hash of the domain name.
*
* @link http://code.google.com/p/gaforflash/source/browse/trunk/src/com/google/analytics/core/Utils.as#44
*
* @param string $string
* @return int
*/
protected static function generateHash($string) {
$string = (string) $string;
$hash = 1;
if ($string !== null && $string !== '') {
$hash = 0;
$length = strlen($string);
for ($pos = $length - 1; $pos >= 0; $pos--) {
$current = ord($string[$pos]);
$hash = (($hash << 6) & 0xfffffff) + $current + ($current << 14);
$leftMost7 = $hash & 0xfe00000;
if ($leftMost7 != 0) {
$hash ^= $leftMost7 >> 21;
}
}
}
return $hash;
}
}
?>